About
Growth product, on the days you need it.
Barcelona, Spain · Fractional Product Lead · Growth
Taking 1 to 2 fractional engagements · 1 to 3 days per week · remote from Barcelona, working across EU and US timezones.
I work as a fractional product leader for scaleups that need senior product ownership now, not in two quarters. Most of my work sits where product, marketing, and data meet: PLG conversion, acquisition engines, and the experimentation practice that keeps them honest.
I usually come in for one of three reasons: growth has plateaued and nobody owns the funnel end to end, the team needs an AI-native product strategy that ships, or there are PMs who need coaching and a clear operating rhythm while a permanent lead is hired.
Full-time, at Arbolus I own the growth area end to end: ARR from $12M to $20M, acquisition cost down 40%+, organic acquisition up 150%. I also led the move to make Growth AI-native with conversational and agentic surfaces plus a headless product (API + MCP). Before that, Empatica (zero-to-one health platform, $2M and 1,000+ researchers) and Everli (conversion and lifecycle for 1M+ daily active users).
On the side I build products of my own, currently Ciao!, an iOS personal CRM for human relationships, which keeps me shipping, not just advising.
Strategy for a whole growth area: PLG conversion, acquisition, and lifecycle, not a single team's backlog.
Inside your rituals, 1 to 3 days a week. Experimentation as a daily practice: funnel analysis, event tracking, experiment dashboards.
Series A to C scaleups with product-market fit, a plateauing funnel, or PMs who need a senior lead while you hire one.
Every engagement ends with documented playbooks and a team that can run them without me.